{"id":12192,"date":"2022-12-13T22:48:44","date_gmt":"2022-12-13T22:48:44","guid":{"rendered":"https:\/\/xelere.com\/?page_id=12192"},"modified":"2025-01-02T14:35:53","modified_gmt":"2025-01-02T14:35:53","slug":"caso-de-exito-santander","status":"publish","type":"page","link":"https:\/\/xelere.com\/en\/caso-de-exito-santander\/","title":{"rendered":"Caso de \u00e9xito Santander"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(234,4,35,0.62) 0%|rgba(89,0,16,0.69) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(23,45,124,0.73)&#8221; background_color_gradient_end=&#8221;rgba(29,126,147,0.7)&#8221; background_image=&#8221;https:\/\/xelere.com\/wp-content\/uploads\/2023\/02\/santanderbanner.jpg&#8221; custom_padding=&#8221;157px||100px|||&#8221; 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custom_margin=&#8221;||40px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Santander logra agilizar su flujo de comunicaci\u00f3n con el \u00e1rea IT.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/xelere.com\/wp-content\/uploads\/2023\/02\/CDE-Santander-Xelere.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Descargar pdf&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw&#8221; disabled_on=&#8221;on|on|on&#8221; 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_builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;25px&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_padding=&#8221;25px|25px|25px|25px|false|false&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;50px|80px|50px|80px|false|false&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;3px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#FFFFFF&#8221; circle_color=&#8221;RGBA(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#bd3234&#8243; image_icon_background_color__sticky=&#8221;#bd3234&#8243;]<\/p>\n<p>Latinoam\u00e9rica, Norteam\u00e9rica y Europa.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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_module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;25px&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.2em&#8221; image_icon_custom_padding=&#8221;25px|25px|25px|25px|false|false&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;50px|80px|50px|80px|false|false&#8221; border_radii_image=&#8221;on|100%|100%|100%|100%&#8221; border_width_all_image=&#8221;3px&#8221; border_color_all_image=&#8221;#FFFFFF&#8221; use_circle=&#8221;on&#8221; use_circle_border=&#8221;on&#8221; circle_border_color=&#8221;#FFFFFF&#8221; circle_color=&#8221;RGBA(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; image_icon_background_color__sticky_enabled=&#8221;#bd3234&#8243; image_icon_background_color__sticky=&#8221;#bd3234&#8243;]<\/p>\n<p>+ 8.9 mil empleados<br \/>+ 3.5 millones de clientes<br \/>+ 1 mil proveedores<br \/>+ 464 sucursales<br \/>+ 22 provincias Argentinas<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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L\u00edder en medios de pago, servicios transaccionales y Cash management. Es tambi\u00e9n uno de los principales protagonistas en los mercados burs\u00e1tiles, de t\u00edtulos p\u00fablicos y cambiarios. Cuenta con m\u00e1s de 464 sucursales, presentes en 22 provincias argentinas, con m\u00e1s de 3,5 millones de clientes y 8.9 mil empleados.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; background_image=&#8221;https:\/\/xelere.com\/wp-content\/uploads\/2023\/02\/openfinance_0-scaled.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;150px||150px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; make_fullwidth=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; background_image=&#8221;https:\/\/xelere.com\/wp-content\/uploads\/2023\/02\/santanderbannerclientes.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;150px||150px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta title=&#8221;Desaf\u00edo&#8221; admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.18.0&#8243; header_level=&#8221;h4&#8243; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_font_size=&#8221;39px&#8221; header_line_height=&#8221;1.2em&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.5em&#8221; use_background_color=&#8221;off&#8221; text_orientation=&#8221;left&#8221; background_layout=&#8221;light&#8221; min_height=&#8221;564px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-1px|||||&#8221; custom_padding=&#8221;130px|80px|47px|80px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;50px|40px|50px|40px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;&#8221; body_font_size_phone=&#8221;18px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>El desaf\u00edo consist\u00eda en otorgarle un punto de acceso a los usuarios mucho m\u00e1s intuitivo y f\u00e1cil de usar. Estos usuarios est\u00e1n integrados tanto por empleados como proveedores, generando en total m\u00e1s de 10 mil usuarios aproximadamente.<\/p>\n<p>Contaban con tres herramientas, y un s\u00f3lo t\u00e9cnico para acceder a toda esa informaci\u00f3n distribuida entre ellas. Una de ellas era BMC Remedy para el back end de tecnolog\u00eda y 2 front. Era necesario una reestructuraci\u00f3n de los procesos para agilizar la carga de tickets de los usuarios.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Partners&#8221; _builder_version=&#8221;4.18.0&#8243; background_color=&#8221;rgba(234,4,35,0.99)&#8221; custom_padding=&#8221;||70px|||&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Nuestros partners&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;40px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;82.7%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|50px|-3px|50px|false|false&#8221; custom_padding=&#8221;||28px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Soluci\u00f3n<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Gracias a la implementaci\u00f3n de la soluci\u00f3n BMC Digital Workplace, Santander permiti\u00f3 optimizar los requerimientos de tecnolog\u00eda a estructuras m\u00e1s simples y mejor diagramadas, reestructurando as\u00ed los procesos ITIL.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Se reemplaz\u00f3 el front end a una s\u00f3la herramienta unificada, simplificando el canal de ingreso y facilitando la comunicaci\u00f3n con las \u00e1reas de IT. El desarrollo comenz\u00f3 con la evaluaci\u00f3n del flujo de comunicaci\u00f3n y la forma de hablar con IT. El usuario consideraba que el desaf\u00edo no era comprender la tecnolog\u00eda, sino usarla. Es por esto que se busc\u00f3 un lenguaje para que transmita lo que pensaban\/hac\u00edan.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Partners&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||70px|||&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_phone=&#8221;&#8221; transparent_background=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Nuestros partners&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;40px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;82.7%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|50px|-3px|50px|false|false&#8221; custom_padding=&#8221;||28px|||&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">Beneficios<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u2022 <\/span>Mejora de la calidad de servicio de los clientes internos a trav\u00e9s de una interfaz \u00fanica para la gesti\u00f3n de requerimientos.<\/p>\n<p><span style=\"font-weight: 400;\">\u2022 <\/span>Se resolvieron m\u00e1s de 5 mil flujos de trabajo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">\u2022 <\/span>Mayor agilidad para adaptarse a los cambios en los procesos de acuerdo a las necesidades del negocio. Esto fue gracias a que la automatizaci\u00f3n y el auto documentados permitieron a Santander mejorar su calificaci\u00f3n en el Banco Central.<\/p>\n<p><span style=\"font-weight: 400;\">\u2022 <\/span>Tableros de control y reportes de indicadores en l\u00ednea le permiten tomar decisiones de forma r\u00e1pida y asertiva.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Socios&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; background_image=&#8221;https:\/\/xelere.com\/wp-content\/uploads\/2020\/10\/edificio.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;||100px|||&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;60%&#8221; custom_padding=&#8221;34px||23px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_testimonial author=&#8221;Germ\u00e1n Kalbermatter&#8221; job_title=&#8221;Responsable de continuidad de servicios de tecnolog\u00eda.&#8221; company_name=&#8221;Santander&#8221; quote_icon_color=&#8221;#FFFFFF&#8221; quote_icon_background_color=&#8221;#000000&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;40px&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;22px&#8221; author_text_align=&#8221;center&#8221; author_font_size=&#8221;22px&#8221; position_font_size=&#8221;18px&#8221; company_font_size=&#8221;18px&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;rgba(255,255,255,0.95)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cConstituimos grupos de pruebas previos a la implementaci\u00f3n para ver cu\u00e1l era la sensaci\u00f3n a la hora de usarla. As\u00ed, mostrarles en lo que se iba a transformar su forma de gestionar sus pedidos. Dieron algunos tips, y tuvimos una respuesta muy positiva. Incluso nos solicitaron de otras \u00e1reas este tipo de metodolog\u00eda\u201d<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Santander logra agilizar su flujo de comunicaci\u00f3n con el \u00e1rea IT.Latinoam\u00e9rica, Norteam\u00e9rica y Europa.Banca+ 8.9 mil empleados+ 3.5 millones de clientes+ 1 mil proveedores+ 464 sucursales+ 22 provincias ArgentinasEs el primer banco privado del sistema financiero argentino en ahorro y en volumen de cr\u00e9dito. L\u00edder en medios de pago, servicios transaccionales y Cash management. Es [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12192","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00e9xito Santander - Xelere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xelere.com\/en\/caso-de-exito-santander\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de \u00e9xito Santander - Xelere\" \/>\n<meta property=\"og:description\" content=\"Santander logra agilizar su flujo de comunicaci\u00f3n con el \u00e1rea IT.Latinoam\u00e9rica, Norteam\u00e9rica y Europa.Banca+ 8.9 mil empleados+ 3.5 millones de clientes+ 1 mil proveedores+ 464 sucursales+ 22 provincias ArgentinasEs el primer banco privado del sistema financiero argentino en ahorro y en volumen de cr\u00e9dito. 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